Atelier by Fapai, the new luxury menswear label from Chinese clothing retailer Fapai, has opened an exclusive appointment-only concept store in Wenzhou 


Atelier by Fapai: a men’s fashion concept store located in Wenzhou (China) where improvisation and imperfection rule  

“We want the store to evoke a dialogue and interaction between the customer and the stylist or tailor“  says Karin An Rijlaarsdam, creative director of CLOUD-9.

To achieve this we placed 2 large worktables, which function as an accessory display as well, in the center of the space.

As if you are in the studio of a fashion designer, looking at fabrics, materials and colors together; customers can sit down, talk and create their style or custom made outfit together with the stylist and the tailor.