We further experimented to create alternative ways of displaying.
The suspended leather backdrop in the shop window double functions as a tie display.
Simple cuts in the leather provided us with a sculptural solution to display ties.
The leather pockets attached to a wooden cabinet can display ties, socks or belts.
Each display unit is unique and was custom crafted for this project.
Yet the display design is completely modular, as the concept store is meant to be rolled out in 300 new Atelier stores in China.